Disney is closing up to 60 stores across the US and Canada. The reducing of the stores is to help with the focus on e-commerce.
Disney had this to say via their official announcement:
Today Disney announced plans to focus on its ecommerce business and significantly reduce its brick-and-mortar footprint. Beginning with the closure of at least 60 stores in North America this year.
Over the next year Disney will focus on providing a more seamless, personalized and franchise-focused ecommerce experience. Through its shopDisney platform, which will be complemented by greater integration with Disney Parks apps and social media platforms. This will be coupled with an assortment of new and elevated merchandise from the Company’s full range of brands. That includes adult apparel collections and artist collaborations, trend-forward streetwear, premium home products and collectibles.
“Consumer behavior has shifted toward online shopping. The pandemic has changed what consumers expect from a retailer,” said Stephanie Young. “Over the past few years, we’ve been focused on meeting consumers where they are already spending their time. Such as the expansion of Disney store shop-in-shops around the world. We now plan to create a more flexible, interconnected ecommerce experience. One that gives consumers easy access to unique, high-quality products across all our franchises.”
As of right now, it is not known which Disney Stores will be closing or what will be happening to the cast members at these locations.